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Cristalle
Joined: 02 Dec 2007
Posts: 35
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 Posted: Thu Jun 12, 2008 8:52 pm Post subject: How to properly promote an event? |
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| What do you venue owners do for promotion? Beyond putting it in the calendar and maybe an announcement in LME, what do you do? |
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ticious
Joined: 03 Sep 2007
Posts: 2119
Location: Chicago
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| Posted: Thu Jun 12, 2008 8:58 pm Post subject: |
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Your single most important promotion tool is listing the events in the Live Music Events within the Second Life Search database.
There is a thread talking about this in the FAQs section which gives some do's, don'ts and tips for the listing:
http://slmc.myfastforum.org/about1505.html
I also maintain public Google calendars for my venues and have a venue fan group to whom I send notices.
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Cristalle
Joined: 02 Dec 2007
Posts: 35
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| Posted: Thu Jun 12, 2008 9:03 pm Post subject: |
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Thanks, Ticious. I do that already. I was wondering what to do above and beyond that, if anything?
I have a small place and I have put out notices to the group, put it in the Live Music calendar. I even put out notices in my own residential rental group. I'm really trying to crack the nut on getting people to show up for lesser known people that don't come with a huge following of their own or don't use a promoter/group. |
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RayW
Joined: 05 Sep 2007
Posts: 579
Location: Twin Cities, MN
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| Posted: Thu Jun 12, 2008 9:12 pm Post subject: |
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| Cristalle wrote: | | I'm really trying to crack the nut on getting people to show up for lesser known people that don't come with a huge following of their own or don't use a promoter/group. |
Hi, Cristalle ... I'm not a venue owner (though I do have three stages) ... but, I'm one of those lesser knowns. And, it IS a tough nut to crack. It depends on the competition running at the same time. Plus, it depends on name recognition. I've seen people throwing a lot of BS out there, trying to get peoples attention. It doesn't work for me.
I have signs on all my properties advertising my main show on Tuesdays, trying to catch the eye of passers-by and friends. That helps.
I think that the thing Kim was working on ... an industry publication to help people see what's going on will help ... after you get listed or get a write-up in there.
Otherwise ... short of paid advertising ... it's tough!
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Cristalle
Joined: 02 Dec 2007
Posts: 35
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| Posted: Thu Jun 12, 2008 9:27 pm Post subject: |
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| RayW wrote: | | Cristalle wrote: | | I'm really trying to crack the nut on getting people to show up for lesser known people that don't come with a huge following of their own or don't use a promoter/group. |
Hi, Cristalle ... I'm not a venue owner (though I do have three stages) ... but, I'm one of those lesser knowns. And, it IS a tough nut to crack. It depends on the competition running at the same time. Plus, it depends on name recognition. I've seen people throwing a lot of BS out there, trying to get peoples attention. It doesn't work for me.
I have signs on all my properties advertising my main show on Tuesdays, trying to catch the eye of passers-by and friends. That helps.
I think that the thing Kim was working on ... an industry publication to help people see what's going on will help ... after you get listed or get a write-up in there.
Otherwise ... short of paid advertising ... it's tough! |
Thanks, Ray. I was wondering if I wasn't doing enough... and I am not inclined to go for paid advertising per event, really. I doubt that classifieds would be effective. I put one in the forum classifieds last week for Joaquin Gustav and only ONE person other than me saw it. I wouldn't want to put 50L much less any more than that for something no one is going to look at. |
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ticious
Joined: 03 Sep 2007
Posts: 2119
Location: Chicago
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| Posted: Thu Jun 12, 2008 10:09 pm Post subject: |
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| Cristalle wrote: | | I'm really trying to crack the nut on getting people to show up for lesser known people that don't come with a huge following of their own or don't use a promoter/group. |
This is a terrific goal, but the best way I know of to crack that nut, is to get a name who has a following and whose style is similar or complimentary to the lesser known's style to open for them. And hold shows on a regular schedule so folks get used to looking for your shows. Also, work to build your own group (this ain't easy for a venue to do, but a few venues have huge groups . . . for instance, the Hummingbird Cafe I think is over 600 or 700 members now). If you can become known for promoting high quality, lesser known and new acts, you should be able to do this.
Also, there's a section here for posting notices about your events. It's not intended for 'ordinary' events and probably is not very effective as such (you won't see me listing my weekly Saturday on the Rock line ups here). People don't come here to find shows. It's more effective for posting about shows people here might find interesting enough to make note of and come to see. . . like Eva's recent post about debuting new songs. If you're featuring new or lesser known acts, posting about them here might be effective in generating interest in the new musicians you showcase. Be sure to describe their music well and post a link to their MySpace or website so people can hear samples (if such are available).
To be honest with you Ray, I don't have a lot of hope for Kim's magazine to bring a lot of fresh publicity. It will be a help, yes, and I fully support it (where are we on that, Kim?), but there are so many SL magazines and newspapers and blogs out there already that it's pure info overload and no one ends up reaching very many residents. Most likely the majority of readers for Kim's magazine will come from right here in the forum, for a while at least.
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Zak Claxton
Joined: 16 Oct 2007
Posts: 2008
Location: Podul/33/243/154/
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| Posted: Thu Jun 12, 2008 10:45 pm Post subject: |
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A few random thoughts. None of this stuff helps on its own, but tends to have a cumulative effect:
- Put up a web site or a MySpace page (or both) for your venue.
- Get to know folks in places where musicians and music fans might tend to congregate (perhaps like this forum  ) so more folks can become aware of your place.
- Do bring in a well-known talent every so often (once a month, maybe?) so that their large fan base can become familiar with your place.
- Work with the lesser-known artists who play there and help them cultivate their own fan bases.
- Host combination events (contests, games, whatever) where folks who might not attend a live music performance on its own will come anyway, and perhaps get to enjoy your place and your artists.
It all takes time and effort, just like real life. Best of luck!
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Doubledown Tandino
Joined: 07 Sep 2007
Posts: 1661
Location: RAVELONG @ SLMC Info Island - SIM: Tivona
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Sally Silvera
Joined: 08 Nov 2007
Posts: 624
Location: at a music venue.... probably
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| Posted: Thu Jun 12, 2008 10:50 pm Post subject: |
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Great to see you here Cristalle! Hope you find loads of usefull advice!
for what it's worth Cristalle is a great hostess, I've only managed to get to a couple of gigs at her place but it's very nice!
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Cristalle
Joined: 02 Dec 2007
Posts: 35
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| Posted: Thu Jun 12, 2008 10:53 pm Post subject: |
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Very helpful. Thank you so much.
eta: Hi Sally  |
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